One of the initial steps that I do, and I also suggest that you follow, is to completely evaluate is with what topic does my website deal with. While you might say that this is quite an easy thing to do, in reality it is not.
A lot of people do not start their research with this step because one, they believe they already know their website or online business inside and out, or two, because their site deals with a wide range of topics that you can’t nail it down to a single one.
If you ask me, the last one is the worst of all because it is harder to rank a website if it deals with a cornucopia of categories or topics. Sure it is possible to rank them at least through the individual pages, but this will be hard work and will consume much of your time. Compare that with focusing on just one theme or topic for all your seo efforts.
The next thing that I do is to use a keyword research tool, which in my case I usually make use of the free keyword tool from Google. You can use other tools, even the proprietary ones. It is all up to your preference and in my opinion, there is no single authority tool when it comes to keyword research.
If you are just starting out and your budget is limited, using the free tools is more than decent enough to help you with your research. I often begin my research by using broad terms and based from the results that the tool gives me, I would select the long tail keywords. That is because it is easier to rank for these keywords as the broad terms are often too competitive to get into.
I’m not sure about you but I only look at the monthly search volume in selecting my keywords. I select those with a good amount of searches, let’s say just a few thousands, and see if there are a lot of competitions for that keyword. If the search results gave just a few sites, then I save that keyword, marking it as a potential keyword.
Now if I am doing my search engine optimizing for just one website, I make sure that there is only one theme or topic for it. I also apply that thought to my keyword research as it will be the main factor in my site’s optimization. With just one theme, your seo campaign will be laser-focused and it will be easier for Google and the other search engines to rank your website properly.
How many keywords can be considered enough? It depends on the number of web pages contained in your website. I often use just one or two keywords per page and that all of these keywords are related to just one topic or theme to maintain the consistency.
These are just some of the tips that you can follow for your keyword research for seo. It is a safe and effective process that can help you quickly collect the right keywords for your website. Just always remember to work within just one theme and your seo campaign will be all sound and good.
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